The main goal is to determine the competitiveness of business in the Ukrainian market, identify domestic resources, the possibility of using financial resources and capital, fulfillment of its obligations.
Analysis of financial and economic activities plays an important role in improving the economic efficiency of the organization, in its management, in strengthening its financial condition. It is an economics that studies the economics of organizations, their activities in terms of evaluating their work on business plans, assessing their property and financial condition and to identify unused reserves to improve the efficiency of organizations.
Making sound, optimal management decisions is impossible without prior comprehensive, in-depth economic analysis of the organization.
The results of the conducted economic analysis are used to establish reasonable planned tasks. Indicators of business plans are set based on the actually achieved indicators, analyzed in terms of opportunities for improvement. The same can be said before rationing. Norms and standards are determined on the basis of previously existing, analyzed in terms of opportunities for their optimization. For example, the norms of consumption of materials for the manufacture of products should be set taking into account the need to reduce them without compromising the quality and competitiveness of products. Thus, the analysis of economic activity contributes to the establishment of reasonable values of targets and various standards.
Economic analysis helps to increase the efficiency of organizations, the most rational and efficient use of fixed assets, material, labor and financial resources, the elimination of unnecessary costs and losses, and, consequently, the implementation of the economy. The inviolable law of management is to achieve the greatest results at the lowest cost. The most important role in this is played by economic analysis, which allows by eliminating the causes of unnecessary costs to minimize the cost of production and, consequently, to maximize the amount of profit.
The big role of the analysis of economic activity in strengthening of a financial condition of the organizations. The analysis allows to establish the presence or absence of financial difficulties in the organization, to identify their causes and to outline measures to eliminate these causes. The analysis also makes it possible to determine the degree of solvency and liquidity of the organization and predict possible bankruptcy of the organization in the future. When analyzing the financial results of the organization, the causes of losses are established, ways to eliminate these causes are outlined, the influence of certain factors on the amount of profit is studied, recommendations are made to maximize profits through the use of identified reserves of its growth and ways to use them are outlined.
First of all, the analysis of financial and economic activities is related to accounting. Among all sources of information used in conducting economic analysis, the most important place (more than 70 percent) is occupied by information provided by accounting and reporting. Accounting forms the main indicators of the organization and its financial condition (profit, cost, solvency, liquidity, etc.).
The analysis of economic activity is also connected with statistical accounting (statistics). information provided by statistical accounting and reporting is used in the analysis of the organization. In addition, economic analysis uses a number of statistical research methods. Economic analysis is interrelated with audit.
Auditors verify the correctness and validity of the organization’s business plans, which are, along with accounting data, an important source of information for economic analysis. Next, the auditors conduct a documentary audit of the organization, which is very important to ensure the accuracy of the information used in the economic analysis. The auditors also analyze the profit, profitability and financial condition of the organization. Here, the audit comes into close contact with economic analysis.
In the process of economic analysis, the identification of reserves to improve the efficiency of organizations and ways of mobilization, ie the use of identified reserves. These reserves are the basis for the development of organizational and technical measures to be taken to implement the identified reserves. The developed measures, being the optimal management decisions, give the chance to manage effectively activity of objects of the analysis. Thus, the analysis of economic activity of organizations can be considered as one of the most important management functions or as the main method of substantiation of decisions on the management of the organizations. In terms of market relations in the economy, the analysis of economic activity is designed to ensure high profitability and competitiveness of organizations in the near future,
Analysis of economic activity, which emerged as a balance sheet analysis, as a balance sheet, continues as the main area of research to consider the analysis of the financial condition of the organization on the balance sheet (using, of course, other sources of information). In the transition to market relations in the economy significantly increases the role of analysis of the financial condition of the organization, although, of course, does not reduce the importance of analysis and other aspects of their work.